Marketing researcher and collaborator for Marketing Research coursework in MBA program
- primary + secondary research
- experiment: A/B testing
- survey questions
- final report and deck
Over the 8 weeks of the Marketing Research course, we were put into teams and tasked with selecting a company and identifying a marketing problem they were having. From there, we then had to formulate research questions, collect both primary and secondary research, and perform a marketing experiment to generate insights on our identified marketing problem.
The purpose of this project was to use data to make marketing decisions. At the end of the 8 weeks, we generated a report of our findings and recommendations and presented a pitch to our colleauges.