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SEPHORA

ROLE

 

Marketing researcher and collaborator for Marketing Research coursework in MBA program

DELIVERABLES

 

- primary + secondary research

- experiment: A/B testing

- survey questions

- final report and deck

PROJECT OVERVIEW

Over the 8 weeks of the Marketing Research course, we were put into teams and tasked with selecting a company and identifying a marketing problem they were having. From there, we then had to formulate research questions, collect both primary and secondary research, and perform a marketing experiment to generate insights on our identified marketing problem. 

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The purpose of this project was to use data to make marketing decisions. At the end of the 8 weeks, we generated a report of our findings and recommendations and presented a pitch to our colleauges.

FINAL  REPORT

You can view our final report here, or if you prefer, click the button below to download the PDF version!

SURVEY DESIGN
FINAL DECK
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