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SEPHORA
ROLE
Marketing researcher and collaborator for Marketing Research coursework in MBA program
DELIVERABLES
- primary + secondary research
- experiment: A/B testing
- survey questions
- final report and deck

PROJECT OVERVIEW
Over the 8 weeks of the Marketing Research course, we were put into teams and tasked with selecting a company and identifying a marketing problem they were having. From there, we then had to formulate research questions, collect both primary and secondary research, and perform a marketing experiment to generate insights on our identified marketing problem.
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The purpose of this project was to use data to make marketing decisions. At the end of the 8 weeks, we generated a report of our findings and recommendations and presented a pitch to our colleauges.
FINAL REPORT
SURVEY DESIGN
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