SEPHORA

ROLE

 

Marketing researcher and collaborator for Marketing Research coursework in MBA program

DELIVERABLES

 

- primary + secondary research

- experiment: A/B testing

- survey questions

- final report and deck

PROJECT OVERVIEW

Over the 8 weeks of the Marketing Research course, we were put into teams and tasked with selecting a company and identifying a marketing problem they were having. From there, we then had to formulate research questions, collect both primary and secondary research, and perform a marketing experiment to generate insights on our identified marketing problem. 

The purpose of this project was to use data to make marketing decisions. At the end of the 8 weeks, we generated a report of our findings and recommendations and presented a pitch to our colleauges.

FINAL  REPORT

You can view our final report here, or if you prefer, click the button below to download the PDF version!

SURVEY DESIGN

VIEW THE RECORDING OF OUR FINAL PRESENTATION: 

FINAL DECK