DOLCE & GABBANA

ROLE

 

brand strategist for Marketing and Branding Communications course during MBA program

DELIVERABLES

 

- brand voice guidelines

- marketing communication sampling

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THE BRIEF

For this assignment, we were tasked with picking a luxury brand to develop brand voice guidelines for. In order to do so, we also needed to look at the brand's current communication strategies and compare them to the guidelines we set.
 

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