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HARBOR STONE ADVISORS

ROLE

 

Senior Marketing Specialist and Graphic Designer

DELIVERABLES

 

- Interactive PDFs: Offering memorandums, broker opinion of value, brochures, market reports

- Press releases

- Digital and print content

- Brand new website in Wordpress

- Email Marketing campaigns

Due to private information included in various marketing materials, I can't share it here but would be happy to redact info on request

Image by Grace Dadson
OVERVIEW

As a Senior Marketing Specialist and graphic designer, I wear various hats across marketing, graphic design, and website design.

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I create, plan, and manage all content for social media, email campaigns, and property listing websites. I design all marketing collateral, such as: Interactive PDFs (Offering Memorandums and Broker Opinion of Values), postcards, brochures, and market reports. Writing press releases and expanding the press contact list is also one of my latest projects. 

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The property search engine (PSE) on the website didn't integrate well with Squarespace, so I became the project manager for building a new website in Wordpress. Another issue with their old website was SEO- I'm using SemRush to improve rankings.

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So far, I've doubled the engagement rate and CTR on LinkedIn in 5 months and improved average Google position by 5 points and CTR from 2.6% to 3.8% 

MARKET REPORTS
NEW WEBSITE DESIGN

Designing their new website in Wordpress required a ton of research and coordination with software engineers that manage their integrations. I managed the whole project over the course of a few months.​

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