- complete campaign plan
- web page
- campaign materials
Hope & Help is a non-profit organization in Winter Park, Florida that provides healthcare for people living with HIV, and they also offer free testing. For my class, PR Campaigns, I had to write a full campaign plan for Hope & Help, including all of the elements in P.I.E. (planning, implementation, evaluation). Loads of research, primary research on the target audience, deliverables like a webpage, and KPIs are just a few of the many key elements in this plan.
As this campaign plan was getting started, I couldn't ignore the stigma that's attached to HIV. On top of that, I had to also consider stigma associated with injection drug use. I had to learn about current attitudes and beliefs my target audience had and address these barriers throughout the campaign. This campaign topic required a lot of research to figure out how I could create a campaign people would engage with.
THE CAMPAIGN PLAN
One of the deliverables was a webpage that would be added to Hope & Help's current website, so I designed it to fit into what they currently have.