HUMBL
ROLE
marketing and graphic design
MARKETING
DELIVERABLES
- content creation
- ambassador booklet
- brand asset design
- graphic design
OVERVIEW
Humbl is a plant-based casual comfort food chain launched in the summer of 2019. I helped them get their name out in the Orlando area before opening by doing marketing and graphic design.
I created social media content, food packaging stickers, bumper stickers, and original brand assets like icons, patterns, and marketing materials.
I had brand guidelines created by a marketing agency to go off of, but it added a new challenge to this job. I had to help some of the team understand why I was creating what I was creating, how to use and adopt brand guidelines, and the importance of aligning with them and not straying from them. Throughout this experience, I made sure to justify my deliverables with the brand guidelines.
SOCIAL MEDIA
INSTAGRAM STORY HIGHLIGHT COVERS
I created original branded icons for Humbl to use as instagram story highlight covers, but they've turned into icons seen in all sorts of their marketing collateral.
INSTAGRAM CONTENT
I used a blend of my original work, photography of their food, brand-aligned quotes, and other assets to create some of their first posts.
PRODUCT DESIGN
FOOD BOX STICKERS
These are the initial ideas I came up with for both black and white applications. The selected design is now also one of their alternative logos.
BUMPER STICKERS
Another fun project with sticker design.
PATTERN DESIGN
Pattern with transparent background to be used on paper in trays, on cups + bowls, and on marketing materials
