marketing and graphic design
- content creation
- ambassador booklet
- brand asset design
- graphic design
Humbl is a plant-based casual comfort food chain launched in the summer of 2019. I helped them get their name out in the Orlando area before opening by doing marketing and graphic design.
I created social media content, food packaging stickers, bumper stickers, and original brand assets like icons, patterns, and marketing materials.
I had brand guidelines created by a marketing agency to go off of, but it added a new challenge to this job. I had to help some of the team understand why I was creating what I was creating, how to use and adopt brand guidelines, and the importance of aligning with them and not straying from them. Throughout this experience, I made sure to justify my deliverables with the brand guidelines.
INSTAGRAM STORY HIGHLIGHT COVERS
I created original branded icons for Humbl to use as instagram story highlight covers, but they've turned into icons seen in all sorts of their marketing collateral.
I used a blend of my original work, photography of their food, brand-aligned quotes, and other assets to create some of their first posts.