- brand strategy
- brand identity
+Peace, or the Peace Coalition, is a peacebuilding organization that launched in September of 2019. I found a proposal they posted online asking for help with their brand identity design, so I thought it would be a fun little project for myself. I love to learn and practice strategic and technical skills, so I assigned it to myself as homework.
They already had their logo, values, a passage that was a mix of their vision and mission, a bit on their audience, and the rest was up to me. It was past the due date by the time I saw the proposal, so I didn’t submit it and just used it as an exercise for myself. Regardless, I got to work on branding for a cause, used my skills and knowledge, and had fun while doing it.