PrivaSTD

ROLE

 

Designer and strategist for final solo project in MA program

DELIVERABLES

 

- primary + secondary research

- prototyping

- website design

- brand identity and strategy

PROJECT OVERVIEW

Working on one of my own ideas was an exciting way to wrap up my grad school studies. We had the opportunity to use one of our final courses to work out a business idea of our choice, so I decided to dive into my interest in reproductive health. 

I used the design thinking process in a non-linear fashion because things don't always go as planned and items need to be revisited. My original idea was to come up with a way to connect young adults to sexual and reproductive health services online, based on the assumption (Which I wanted to test) that young adults feel more comfortable receiving sensitive services online (if possible). This project spanned over the course of 10 weeks and around the midpoint, I decided to narrow my original idea into a more specific problem space: at home STI testing.

Below, you can find my full report and final pitch deck and follow along with how I went about my project!

PROJECT DETAILS

FINAL HOW MIGHT WE STATEMENT

How might we design an at-home service for young adults so more of them will get tested for STDs?

SOLUTION

A web-based service that utilizes existing at-home STD tests and puts them all in one place, with all information reframed and reorganized for simplicity and clarity.

FEATURES:

  • Confidentiality (no insurance)

  • Privacy (package descriptions)

  • Price transparency

  • Fast service

  • Questionnaire by Planned Parenthood for guided walkthrough feature

  • Tutorials

  • Education

COMPETITIVE ANALYSIS

Focuses on products and services by: everlywell, my lab box, and lets get checked

PROTOTYPES
FINAL REPORT

Here, you can find my final report that will take you through my project process, start to finish. If you'd rather download it as a PDF, you can do so below!

FINAL PITCH DECK