Designer and strategist for final capstone project in MA program
- primary + secondary research
- website design
- brand identity and strategy
Working on one of my own ideas was an exciting way to wrap up my grad school studies. We had the opportunity to use one of our final courses to work out a business idea of our choice, so I decided to dive into my interest in reproductive health.
I used the design thinking process in a non-linear fashion because things don't always go as planned and items need to be revisited. My original idea was to come up with a way to connect young adults to sexual and reproductive health services online, based on the assumption (Which I wanted to test) that young adults feel more comfortable receiving sensitive services online (if possible). This project spanned over the course of 10 weeks and around the midpoint, I decided to narrow my original idea into a more specific problem space: at home STI testing.
Below, you can find my full report and final pitch deck and follow along with how I went about my project!
FINAL HOW MIGHT WE STATEMENT
How might we design an at-home service for young adults so more of them will get tested for STDs?
A web-based service that utilizes existing at-home STD tests and puts them all in one place, with all information reframed and reorganized for simplicity and clarity.
Confidentiality (no insurance)
Privacy (package descriptions)
Questionnaire by Planned Parenthood for guided walkthrough feature