As the VP of marketing and design, I was in charge of making sure we had the content we needed for events and announcements. Branding for WIB hadn't been consistent in the past, so I began my role by creating some brand guidelines for the year. We discussed how we wanted the branding to feel feminine, but not too feminine given the business school setting.

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Throughout the year, we built out the brand assets as new events came up. I had to design a media kit, hand-draw some illustrations and icons, create a PowerPoint template for our team to use for consistency, and help out with organizing and setting up events.