WOMEN IN BUSINESS
VP of Marketing and Design for Women in Business at Johns Hopkins Carey Business School
- brand identity
- graphic design
- event planning
As the VP of marketing and design, I was in charge of making sure we had the content we needed for events and announcements. Branding for WIB hadn't been consistent in the past, so I began my role by creating some brand guidelines for the year. We discussed how we wanted the branding to feel feminine, but not too feminine given the business school setting.
Throughout the year, we built out the brand assets as new events came up. I had to design a media kit, hand-draw some illustrations and icons, create a PowerPoint template for our team to use for consistency, and help out with organizing and setting up events.